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Experimenting with YouTube shorts

I made my first YouTube short, and I learned a lot about the format.

You can watch it here. I'm not going to embed it because the YouTube embedding payload is like a megabyte, which is bigger than the entire rest of my blog. So click the link and go watch it.

As usual, my level of respect for Gen Z has only increased. My lessons are below, but first... why did I do this?

Why am I making YouTube shorts?

I'm getting with the times.

I've blogged on and off in some form since college. Since I've had my kid I've done it less. But I enjoy writing, and I always want to write more.

My posts used to be really high effort. I've swung for the fences in the hopes of getting on the Hacker News or Reddit homepages. And this sometimes works, because sometimes I do end up on the homepages. But this sets the bar really high. Too high to usually justify writing. And so, I rarely write.

So I want to stop letting perfect be the enemy of good. I want to become good at rapidly producing content. And I want to meet the internet where it is. A lot of people want to read long-form posts. A lot of people want to watch long-form videos. And a lot of people want to watch shorts. And so, I want to practice working in each format, so that I can communicate to a broader audience.

What did I learn?

I found that making a short from scratch is much harder than making a full YouTube video. Every frame needs to provide value. I needed to cut over half of my video to make a 73-second video. And I was aiming for sub-60. I just couldn't pull it off with what I recorded.

The subject was pretty simple: Claude Code has had several performance regressions over the past few months, and three of them were fixed today. So I would basically interleave my "confessional" shot with stills from the tweet and blog post. When the blog post stills were up, I would explain them. When the confessional shot was up, I would explain my experience with them.

Well, I had to cut almost all of my confessionals entirely. I had to edit pauses out. I had to cut within sentences to economize. I basically had to throw all of the fluff and padding out. The next time, I need to plan from the beginning to have concise sentences.

I'm going to film a longer video (paired with a blog post) tomorrow, and I also hope to cut that up into shorts. But that means that I need to go over my shot list and script, and figure out what I want to be a short. And I need to make those sections punchy!

The reach is crazy

Within 30 minutes of publishing the short, it already has 90 views. I'm sure their attention was much shallower and they are much less attached than someone who made it through my YouTube video. So I'm ultimately not sure how "good" the traffic quality is. But I also don't want to discount it entirely; would I get a lot of value from publishing these over and over again? What if I added common branding between my blog, longer-form YouTube videos, and my shorts? God, now I need to pay someone on Fiverr to make me a logo.

We haven't adapted teams to the magic wand yet

This does not reflect the opinion of my employer

TL;DR: we are DDoSing each other with code reviews, but it doesn't have to be this way.

Software engineering was solved until about last year. More or less.

Most projects got finished. We know which roles to hire and what levels they should be. We even have a default process, Scrum. If you can't lead an engineering team by yourself, just rub some Scrum on it. It won't be the fastest team in the world, but by golly they will finish the project at some point.

Projects still have lots of problems of course. But we're not bemoaning our ability to ship software like we did back in the '90s and '00s. We know we can do it. We can ship in spite of the problems around us.

Tech leads and project leads are a big reason for this success. They guarantee engineering outcomes. They collaborate with design and product. They lead the technical design. They are the primary reviewer for the project. And what happens when you make someone responsible for the technical execution of a project? They go into the important code reviews, even the ones they're not assigned. Even if they don't say a word, you know they're reading over the code looking for unhandled error cases and race conditions, making sure there aren't fatal flaws under the surface.

This "lead" is a strawman of sorts; it doesn't have to be one person. Maybe you had a cabal of 3 engineers out of 10 that guided the engineering, or you had a small stacked team and they could all truly retain context and hot swap for each other. But for the remainder of the post I will talk about "the lead" and we will all know what I mean.

The lead is the hub in a "hub-and-spoke" team model, since code reviews flow into this central point. Sometimes you'll send individual reviews to other people. But again, if someone is responsible for the technical delivery of a project, you know they're looking at what everyone's doing. You can't avoid this fanout, and it has been our secret sauce for a while. But our new magic wand is turning this fanout into an antipattern.

The magic wand

OK, well, something changed. We have a new magic wand. This magic wand vomits code at an impossible rate. And the worst part: the magic wand is pretty good! It's in a dangerous sweet spot. It can generate an entire "working" website, soup to nuts, from a single large prompt. And hopefully, you took the time to make sure that the API keys aren't on the client... and that the endpoints check auth... and it's doing something with CORS... and 2 dozen other fiddly bits necessary to launching in production... and its not leaking debug errors with important information in 5xx responses... and before long you realize that the generated project wasn't even 50% of the way to a production system.

This magic wand is pressuring our tech and project leads. Don't believe me? Go ask one who works with a lot of agentic coders. "How has code review been feeling lately?" And you'll get a sigh and they'll tell you, "these tools are great but it's a lot to keep up with." I don't know where the performance ceiling is for these tools. But it's obvious that they will produce code faster and faster over the immediate future. This pressure will only increase.

This is creating an interesting problem. The hub will get DDoSed in all of these hub-and-spoke team models. This means that your most senior engineers will be spending a disproportionate amount of time reading and reviewing code.

This will create an even more interesting problem: a paradox! Our most senior engineers will practice less with these new tools, because they're spending their day sweating over line 351 and asking themselves "is it REALLY okay for this module to take on a dependency to the database?" because these are the kinds of questions that lead to decisions that avoid serious problems down the line. But the more junior members of the team are spending their time getting better with agentic programming. They may even start to drive how it's used at the company, while the more senior engineers begin to lack the experience to make these judgement calls themselves.

Software engineering isn't solved anymore. But we're still following the old rules and ignoring the magic wand and its impact.

What can we do about it?

Here's the disappointing part of the post: I don't know!

But you should have seen that answer coming. I told you that software engineering isn't solved anymore! How can I tell you a solution if I don't believe it's solved?

As a consolation prize, I want to higlight some tools and experiments I think are promising in the short term. The situation is evolving rapidly enough that I can't assert an expiration date on these.

Pair programming / the buddy system

When I joined Google in 2010, Google had a regimented code review system. I'm sure it still does, but I haven't worked there for a decade and I can't be bothered to ask anyone there now. Every changelist needed approval by another engineer. Between you and the reviewer, someone needed to be in OWNERS for that directory and someone needed to have "readability," a.k.a. clearance to write code in that language. And even if you had both permissions, someone still needed to explicitly approve your CL.

But there was a neat workaround. If you pair programmed a CL with a second person, you didn't need to get it reviewed by an external party, assuming that you and your pair had OWNERS and readability. This might not have been written down anywhere, but it was a logical application of the rules. One person sent out a changelist and another person approved it in the system. You also happen to be coauthors, but that wasn't forbidden at the time.

And that was a big deal at Google. Code reviews could get really bogged down. Some people just didn't review code that often, and some people just loved bogging down reviews in nitpicks that couldn't be found in any style guide. I knew a platform team that only reviewed external changes once a week, and if they left comments you needed to wait for the next week to hope to God they hit approve. A shortcut was a big deal.

But nobody pair programmed. I sure didn't. I hate pairing unless we're bug hunting or someone's getting training. It feels like a waste to burn 2x the engineering time when everything is going well.

But it's a potential solution to the hub-and-spoke problem with the magic wand. Here's what I'm imagining: a team consists of staff/junior, staff/senior, and senior/senior pairs. These aren't permanent pairings; they're just today's arrangement. Each team prompts together and looks at the output together. The pairing has enough combined seniority that the pairing can own technical decisions. They have the authority to decide that their code can be shipped.

This has an important caveat. These pairings must understand when they need outside input. They need to gossip to the other pairings if they need to highlight an architectural decision or a bad assumption. Or if the pair cannot come to an agreement on a decision they need to find tiebreakers. But ideally these are exceptions; they would be prompting together and reviewing together. By the end, both engineers agree on the technical outcome and own the decisions.

In fact, this would become part of the definition of junior, senior, or staff engineer; how much you're trusted to ask for input when you need it.

They don't have to literally sit with each other for the whole day. They just need to both be responsible for the prompting and agree with the direction of the final code that ships. They don't need to sit together when they're updating documentation or having meetings or shitposting on Slack. But at a certain point you're having a conversation about it and making sure the architecture is reasonable and the verification is correct, and ensuring that you don't need to raise any problems with the team.

How would this look on the previous example of a four IC and one project lead team? Maybe you have two senior:senior pairings, one staff:junior pairing, and then the final floating engineer is situational. Maybe they're performing individual IC work and it will be reviewed later with one of the pairings. Maybe the project lead is kinda doing two pairing assignments at once (instead of effectively the four they had previously). I don't really care; it's your team. You figure it out. But the important thing is that the project lead's workload doesn't scale with team size; the number of pairings does.

I haven't literally pair programmed with someone else yet in this manner. But I've worked on some two-engineer projects recently and it felt pretty good. Each of you have a default reviewer, and nobody is getting overwhelmed by N magic wands.

This has some benefits. First, it provides a concrete path to hire and train junior engineers for your organization. Even if you believe that the software engineering occupation will be decimated over and over by advances in the technology until finally one of Sundar, Sam, or Dario are holding the head of the last engineer, admit that you still need a way to teach new people how to do it. Second, it provides a role for staff engineers as a level, which obviously I appreciate as a staff engineer.

Product engineers

For a few months, I've been saying that I need to become a product manager before a product manager becomes an engineer. It turns out that that already existed, but I arrived at it independently. With the advent of increases in coding velocity, it becomes possible to start projects closer to the final implementation than ever before.

When I finally caught up on my unread backlog of The Pragmatic Engineer newsletters recently, I found an issue with the subject line "The product-minded engineer", which was an interview with the author of the book with the same name.. This was a book about the need to grow your empathy with the user, and ways that technical skills and product skills can mesh together.

Why is this important? Look at the areas in LLMs that are seeing rapid development and rapid adoption. They're all dev tool related! Developers can be insanely productive nowadays, assuming they don't need to figure out what someone else needs them to build. But as soon as the topic is not "development" the process grinds to a halt.

But most companies aren't like that. If I've learned anything from working for B2B and B2C companies, it's that you can't possibly guess what people need without an obsession over qualitative and quantitative feedback. Thus, I believe that engineering is going to be more and more vital in the discovery phase of projects, where you're not even sure what to build. The ultimate software engineer will be one that can perform the product discovery work themselves. It'll be the ones that get better at producing up-front prototypes and iterating on those prototypes.

Have you ever seen a designer in a user research session, just tweaking upcoming mocks as a participant speaks to tailor it to them? Or chatting with a PM and calling an audible to tweak a major part of the mocks before the next session? Engineers who can do this kind of work will become more valuable because they will go beyond just putting hypotheticals for reaction. They will be able to produce working systems for reaction. And sure, maybe they are only 50% prototypes and there is still a bunch of productionization work. But it's clear how adding more firepower to the earliest product iterations will only improve discovery.

I'm sure someone's gonna be like "oh no, the LLM will just be the product manager and the designer and the researcher." Really? You're going to do research for a dating app by putting Codex in front of someone and having them explore a user interview with questions like "So, puny human, is your situation more about copulation or procreation?" I don't see it.

So yeah, I think there will be a period of time where the lines between discovery and execution will blur. I've never worked for a proper startup, so it's possible I'm just making an assertion like "more and more companies will need to act like a startup" or something. But I'll let the startup people assert that for me.

I think this will help address the hub-and-spoke problem because at the start of the project, you start with a system that is already halfway there. You just need to refactor and add tests and productionize. This will reduce the scope of projects (or more accurately, move a lot of scope to the discovery phase) and reduce the during-the-project review workload.

AI code review

This one is exasperating. You have a magic wand that generates a pull request description, commit message, and code. And now you want to check if that magic wand did good work. So you wave the same magic wand -- but held differently! -- and now it's going to see why this code was such a bad idea? It sounds stupid when you say it out loud.

But at the moment, they're actually pretty good; I'd wager that they find more nitty-gritty problems than I do. They do all of the rote callsite checking that you might overlook. They catch swapped parameters of the same type by noticing name mismatches. They will notice when you try to set a dangerous or weird config value.

I mean, not RELIABLY. Half of the comments are horrible.

"Oh no, you changed this!", said the bot.

"Buddy, that's the whole point", said Jake.

But it's a good first pass. I'd be comfortable if my company adopted this rule: "You can't ask for human review until you do a pass with the bot and satisfy its comments." It removes silly errors so that the code reviewer can spend time focusing on the big picture.

I don't think this is some panacea. If an agent produced a major architecture flaw, I don't expect its corresponding reviewer to notice the flaw either. But it adds more value than noise at this point.

To summarize

  • We used to love hub-and-spoke team structures, where reviews would fan-in to a lead engineer responsible for technical execution.
  • LLMs have increased execution velocity, putting lead engineers under additional strain.
  • We need to rethink how to scale teams without scaling the lead's workload.
  • This isn't a solved problem, but there are a few options.
    • Working in pairs / the buddy system, where the pair has enough authority and responsibility to make decisions and ship.
    • Getting engineers more involved in the discovery process
    • Having the bots help out with code review, to remove obvious problems before a human looks at it.

Claude Code is a great Dad side project environment

I finally did it.

I moved my blog off of Wordpress. It's running on a Go server on a small Digital Ocean droplet.

Why now? Because side projects are fun again. I'm excited about software engineering for the first time in about 15 years. Agentic coding is so new and unsolved! And even better, now I get to make political statements just by saying which agent I use. What a time to be alive.

Oh sure, I've had a lot of fun coding in that time. I've gotten excited about a lot of problems. But it was never software engineering itself. And side projects eventually burned me out. Especially once my toddler was born. I don't want to pick up a project, fight exhaustion, hit a weird error, and yak shave for an hour while hoping that I have fun tomorrow at least.

But wow, Claude[0] really fixed that. I'm not new to Claude or Agents; I've used some version of Copilot/Cursor/Claude at work since Copilot first came out, and I've been using agents for about a year at work. But work's different than side projects. At work, I can't vomit out 30,000 lines of code and hold it up and ask, "Is this anything?" But I now regularly do this at home as part of exploring how far we can push the tools.

And you know what? It's amazing for dad side project time. It can meet me wherever I am.

Is my wife walking to the store with our daughter? That's 20 minutes, I can write a prompt and let it churn once they come back.

Am I exhausted after both my daughter and my pager wake me up? I can just click through my project and whine about the parts I don't like, and Claude will dutifully fix it all. Or maybe I can just vibecode a huge project with the goal of learning something.

Do I have a few hours? Great, let's really bend this codebase to my will. I'm going to micromanage this to within an inch of its life.

And one of the famous slogans from "The Mythical Man Month" was "Build one to throw away." I.E. you should invest time to prototype before building the final system. Claude really changes the cost dynamics; you can build a prototype, prototype a second approach, prototype a third approach, refine the third prototype, and then the production system is within a stone's throw.

The actual Wordpress port

I've wanted to move onto a VPS ever since the Wordpress drama happened years ago. But the juice never seemed worth the squeeze. I mean, I had fewer than 30 blog posts on this blog and just a couple of pages. Why bother, right?

But I first signed up for the Claude Pro account, and I tried thinking about projects that I might be able to one-shot within its narrow token budget. The blog port was a natural fit.

So I wondered if I should just convert the posts to Markdown and host them on Github pages or similar. But I liked the idea of being able to have dynamic server-based content[1].

Overall, I tried to one-shot the port at least 15 times.

In the beginning, I gave it really simple prompts. Basically, "Port www.bitlog.com" to a Golang server with Markdown files storing content." These failed horribly! They'd just make a basic Go server and a few fake posts.

Next, I prodded it to download the content. It would try for a while but I would eventually run out of context. I tried asking it to make a tool to scrape each page, but it tapped out and asked me to export the XML instead.

So I downloaded the XML dump and started telling it, "The XML dump of a Wordpress install is in this directory." And my prompt grew and grew with each telling. So many things needed to be fixed. It linked to images on my remote server instead of hosting them. Pages included Wordpress styling. Opus 4.6's first attempt rendered completely blank pages.

At some point, I started experimenting with subagents and immediately started running out of tokens. This was the point where I upgraded to a Max subscription. That's how they get you and it worked. Well played Anthropic.

I then was looking for a Beads alternative and found beans. I liked the idea of beads. I just wanted an implementation that... evolved a bit slower. Beans was another increase in power. My current experiments involve subagent teams, which are producing mixed results.

But eventually, I wrote this prompt, and I looked over the output. I realized, "This version has a lot of problems, but this is close enough. I can productionize this."

Refining the output

I started comparing the local markup with my Wordpress server. It skipped a bunch of meta tags like OG tags, Twitter markup tags. I made a lot of changes to the visual design (graphic design is my passion), information architecture, etc. This kind of work was great when I was exhausted; I could just whine to it about not liking how the header was styled and it would go and fix it for me.

Then I started asking it to e.g. find accessibility issues. And it came up with some good ones, and suggested good things like having a "skip to content" element. And I noticed something funny! Whenever I commanded it to generate a list of issues that included severity, it would generate a list with 1-3 severe issues, 3ish medium issues, and 3ish low-severity issues. I find that I had to specify what I mean by "severe" for it to generate an honest list; like, "Judge all issues relative to a "severe" flaw that would render the site completely inoperable, like a focus trap."

Deploying

I created a Digital Ocean droplet, pointed DNS at it, and set up SSH keys so that SSH commands would work without needing in-band authentication. And then I told Claude that I wanted to set up Ansible and a reverse proxy, harden the server, etc. It churned for about 15 minutes, and at the end of it my blog post was deployed and all the configs were right.

And then I had to talk Claude off the ledge. Something about its environment was preventing it from seeing the page on HTTPS. I could access it just fine over both HTTP and HTTPS. And then we were live!

Conclusion

I converted a blog from Wordpress to my own Golang server, even though I don't have much time. I am excited about software engineering itself for the first time in 15 years. I have my own theories about how the profession will evolve over the next 5 years[2], which will be the subject of my next blog post.

First, obviously this took longer than doing it myself, given the number of iterations it took. However, Claude could work when I couldn't. It's indefatigable! On nights that I was too tired to code, but didn't want to play a video game, I could just whine to Claude and it would fix the problems I saw.

It was also a playground for a while. Almost a "code kata," except I wasn't trying to execute a perfect form. I was just walking down a well-worn path, seeing what happened each time I changed a variable or three.

But I did it. I deployed it. I'm happy with the results. And now I'm curious how far I can take this. Can I host my own email server?

Footnotes

[0] You can substitute your favorite agent here.

[1] To be clear, I never will have dynamic server-based content. But man, I love the idea.

[2] TL;DR: We need to become product managers before product managers become coders.